I can't say enough how important good photography is to marketing yourself. If you want to market a business that centers around you like LuLaRoe business owners do you want to look good. A strong headshot is just the basic essentials to branding yourself, and you need a lot more, especially if in fashion, to create a portfolio of looks and moods to theme around yourself, your business, and your social platforms. This is going to be a gallery of the different types of images that you will need!
A headshot is mainly focused on who you are. It should be mostly focused on your face so that people can see you! Lighting, posing, and composition are extremely important. This is the biggest piece of branding material you can have for your business!
3/4 to Full Body -
These are the images that you will want the most of. Lots of options and ways to show off different looks and outfits. Spend the time to plan out these with outfit combinations, poses, and the right time of day to get the best light. Just after sunrise and right before sunset are the best hours for photography and the hours around them are ideal. When the sun is directly above your head on a cloudless day the light is harsh and unflattering.
You need photos you can place text around and use for advertising your events. It is pretty simple, and all you need is room to place information. Use these for branding your event specific to you instead of using bland and standard graphics.